EEC11: Implementing a Single Customer Dialogue

Who doesn’t want their marketing program yielding to higher customer satisfaction? Learn from the pros at InterContinental Hotels Group (IHG) as they share how to seamlessly integrate a single dialogue into an email program.

Learn how their innovative strategies, technology and tools created real-time, personalized offers for customers based on behavioral, session data, and pre-defined business rules. Not only was the process effectively implemented, with costs being minimized, it also helped them gain a deeper insight into their customers’ experience.

Presented at EEC11 by:

  • Kara Trivunovic, Senior Director of Strategic Services, StrongMail
  • Kevin Hickey, Global Manager, Lifecycle & Email Marketing, InterContinental Hotels Group

Publisher: Strongmail, InterContinental Hotels Group

Published 02/01/2011