EEC11: “Leaky” Bucket List: Avoiding a Consumer Retention Flat-Line

Kraft, one of the world's largest food companies, will share real-world examples of how they built an email-based retention program to nurture the relationship with its customers. 

With clever techniques such as identifying a pattern in consumer attrition, Kraft recognizes consumers are constantly on the lookout for a better quality offering. See how this created the perfect opportunity to optimize acquisition practices and engage consumers with an assertive win-back program through email.

Presented at EEC11 by:

  • Jeff Moores, Relationship Manager, Epsilon
  • Joanne O’Leary, Associate Director CRM Digital Marketing, Kraft Foods

Publisher: eec, Epsilon, Kraft

Published: 02/01/2011