EEC11: Optimizing Event Ticket Sales Through Creative Email Marketing

Hear two case studies from the Professional Golf Association (PGA) & the Association of Tennis Professionals (ATP) World Tours on how creative email marketing is essential for successful ticket sales, regardless of the sport!

Profitability and awareness is key; just how did PGA & ATP World Tours go from zero email opt-ins to making millions of dollars in tickets sales, generated from email marketing alone? Hear the development and implementation of two clever digital strategies comprised of an event website for capturing consumer emails, and an effective email marketing campaign to convert consumers into tickets buyers.

Presented at EEC11 by:

  • Kristie Reeves, Project Manager, PGA TOUR
  • Philippe Dore, Senior Director, Digital Marketing, ATP World Tour

Published by eec, PGA TOUR, ATP World Tour

Published 02/01/2011