EEC11: Smart Campaigns for New Smartphone Customers

A prime case study example of a unique acquisition strategy. A new email campaign launched by Cricket Communications for its new Smartphone unravels the innovating initiatives of landing pages and email sign-ups.

From automated lifecycle emails, to emails linking to YouTube videos, see how targeted content can provide awareness for new products, increase sales, drive customers online, and create untapped retention opportunities.

Presented at EEC11 by:

  • Pilar Bower, Email Strategist, Red Door Interactive
  • Aaron Howell, Online Marketing, Cricket Communications

Publisher: eec, Red Door Interactive, Cricket Communications

Published 02/01/2011