eec Webinar Recording: Uniting Your Blogging and Email Strategies for Content Marketing Success

Hey content marketers, if you're looking for practical ways to unite your blogging and email strategies, this hour-long webinar is for you. Chris Baggott of Compendium, Sherrie Mersdorf of Cvent, and Ben Hanson of Swanson Health Products will give real-world advice on:

  1. Repurposing blog content in triggered email campaigns
  2. Inspiring employee content creation
  3. Using data to guide your decision-making process

This webinar took place on November 16, 2011.


Chris Baggott, Co-Founder, Compendium

Award-winning marketer Chris Baggott has been a leader in marketing for more than 20 years and was recently named 21 of 100 Most Influential Marketers of 2009. Chris has been quoted in such publications as the Wall Street Journal, Forbes, Inc. and ADWEEK.
Chris is a co-founder of ExactTarget and is currently the CoFounder/CEO of Compendium, a software as a service marketing software for businesses and organizations. Compendium focuses on organizational blogging and its role in search marketing.

Finally, Chris is author of a book from Wiley: Email Marketing By The Numbers. He is also one of the featured marketers in the new book from Wiley: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

Ben Hanson, Internet Content Specialist, Swanson Health Products
Ben Hanson joined Swanson Health Products in 2009 as an Internet Content Specialist. In 2010 he was named social media project manager and now divides his time between managing and contributing to the company blog and leading the company’s other social media initiatives. Ben still finds time to pitch in his copywriting expertise for weekly direct response emails, as well as the thousands of new natural health products Swanson continues to add to their e-commerce site ( each year.

Sherrie Mersdorf, Marketing Operations Team Lead, Cvent
Sherrie Mersdorf is the Marketing Operations Team Lead at Cvent – the world’s largest cloud-based software provider of meetings and event management, venue selection and web survey solutions. For the last three years, she has overseen Cvent’s entire blogging program and is the sole editor of the Cvent Web Surveys blog, ranked in the Top 3 Market Research blogs for 2011. In addition to working with the blog, Sherrie also manages Cvent’s campaigns and marketing operations across product lines with a focus on lead generation for the enterprise feedback management and web survey solution.

About Compendium
Compendium is a business blogging platform with software, tools and services that empowers companies to create, capture, moderate, and broadcast their message online. Compendium’s technology controls the blogging process so companies can focus on controlling their message.