eec Webinar: Using Email Marketing & Social Media Marketing to Drive New Customer Acquisition

With social media marketing clearly solidified into vocabulary, it’s important that marketers finally cut through the fluff and figure out how to generate business from social mediums such as Blogging, Facebook and Twitter.  Join Chris Baggott as he explores how marketers are applying traditional marketing tactics such as email, content and database marketing to acquire new business through social media. You’ll learn how simple acquisition can be with the appropriate strategy and execution.  The Resmark Systems report Brandon references in his presentation can be accessed here.



Chris Baggott

Co-Founder/CEO, Compendium

Award-winning marketer Chris Baggott has been a leader in marketing for more than 20 years and was recently named 21 of 100 Most Influential Marketers of 2009. Chris has been quoted in such publications as the Wall Street Journal, Forbes, Inc. and ADWEEK.

Chris is a co-founder of ExactTarget and is currently the CoFounder/CEO of Compendium, a software as a service marketing software for businesses and organizations. Compendium focuses on organizational blogging and its role in search marketing.

Finally, Chris is author of a book from Wiley: Email Marketing By The Numbers. He is also one of the featured marketers in the new book from Wiley: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

Brandon Lake

Founder, Resmark Systems

After working in sales and marketing for 2 of the largest corporations in America, Brandon has spent the last 10 years as Director of Marketing and now Vice President of Western River Expeditions, one of the nation's leading adventure travel operators.  During this time, Brandon co-founded Moab Adventure Center in Southern Utah. Together with a talented team of guides and staff, he grew this new venture to a multi-million dollar tour company in just a few years.  

Then in 2005, sensing an overwhelming need for technology that could help his own companies and the general industry operate and sell more efficiently,  Brandon founded Resmark Systems, a revolutionary reservation and marketing system. Today, Resmark is used by tour companies throughout North and South America.


About Compendium

Compendium is a software that makes it easy for marketers to publish social content to blogs, landing pages, Facebook, and Twitter—all with the purpose of acquiring new customers. We simplify the creation of search engine friendly content so you can drive more organic search traffic, develop deeper social engagement and capitalize on customer demand.