Email Marketing Research
This is the perfect place for you to get the most recent research from the email marketing industry’s top thought leaders and organizations. Here you will find numerous whitepapers, case studies, reports, presentations, webinar recordings and other documents.
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The eec and our members regularly conduct a broad series of email marketing initiatives that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device.
Additionally, eec members are setting the standards for email through:
- Advisory Committees
- eec YouTube Marketer Education Channel
- Support Adoption of Metrics for Email (S.A.M.E.) Project
- List Growth and Engagement Podcast Series
The eec platform supports our Advisory Committees that work together to evolve insights, establish best practices, and develop thought leadership on a variety of issues. The eec publishes these in multiple forms with full member/author credit and then works to promote these leaders and their work across the industry. These truly are change agents.