Whitepapers
Below you will find a wealth of email marketing information in the form of Whitepapers created by our members and sponsors. The links will take you to the site where you can download the whitepapers. The eec is not responsible for content or whitepapers on external sites:
Q2 2017 Email trends and benchmarks
Topics:
Email Marketing,Email Trends
Company:
Epsilon
Go To SIteEmail: The most dependable tool for loyalty marketers
Date of Release:
July 2017
Topics:
Adaptive Content,Loyalty,segmentation
Company:
Epsilon
Go To SIteInnovation in email: How to use advanced effects to dazzle your subscribers
Date of Release:
November 2017
Topics:
Email Marketing,Kinetic Email,Machine Learning,personalization
Company:
Epsilon
Go To SIteLeveraging Data to Build Out Smart Email Marketing Programs (eBook)
Date of Release:
April 25, 2017
Topics:
email campaign strategies,Email Marketing,Marketing Automation,segmentation
Company:
InboxArmy and FreshMail
Go To SIteThe State of Email Marketing 2015
Date of Release:
October 2015
Topics:
Email Marketing,industry benchmarks
Company:
GetResponse
Go To SIteHow to Write Newsletters that Get Opened Read and Clicked
Date of Release:
February 2015
Topics:
Dynamic Content,Email Marketing,personalization,segmentation
Company:
GetResponse
Go To SIteResponsive Landing Page Design Guide
Date of Release:
June 2015
Topics:
Email Marketing,landing pages,Mobile,responsive design,UX
Company:
GetResponse
Go To SIteCoding Pixel Perfect HTML Emails
Date of Release:
May 2014
Topics:
CRM Retargeting,subscriber engagement,subscriber reactivation,subscriber retention
Company:
Inbox Group
Go To SIteEmail Automation and 1:1 Marketing
Date of Release:
Q3:2015
Topics:
Marketing Automation,Thought Leadership
Company:
Adestra
Go To SIte2015 Subject Line Analysis Report
Date of Release:
Q4-2015
Topics:
Industry Statistics
Company:
Adestra
Go To SIte2015 Email Marketing Industry Census – Key Sector Report
Date of Release:
Q4-2015
Topics:
Industry Statistics
Company:
Adestra
Go To SIteCustomize Your Enterprise Email Service Provider: A Guide to Maximizing Relevance and ROI
Date of Release:
November 2016
Topics:
Email Technology,ESP Customization
Company:
ClickMail Marketing
Go To SIte“Should I Stay or Should I Go?” Get Some ESP Therapy to Help You Know if It’s Time to Say Goodbye (ebook)
Date of Release:
October 2016
Topics:
Improving the ESP relationship for better ROI
Company:
ClickMail Marketing
Go To SIteClickMail’s 2017 ESP Selection Guide–Moving Beyond Email: Choosing an ESP for the Long Term
Date of Release:
February 2017
Topics:
ESP Vendor Selection & Comparison
Company:
ClickMail Marketing
Go To SIteThe Major Flaw with Pure SaaS ESPs: Data Replication
Date of Release:
December 2014
Topics:
ESP Vendor Selection & Comparison
Company:
MessageGears
Go To SIte2015 Shopping Cart Abandonment Research Study
Date of Release:
April 8, 2016
Topics:
Customer Engagement,email acquisition,Email welcome series
Company:
Listrak
Go To SIte2016 Retail Email Benchmarks and How to Beat Them
Date of Release:
March 21, 2016
Topics:
Acquisition,Email,email campaign strategies
Company:
Listrak
Go To SIteHidden Metrics of Email Deliverability
Date of Release:
February 2016
Topics:
Research
Company:
Return Path
Go To SIteGuardians of the Email Universe
Date of Release:
April 2016
Topics:
Research
Company:
Return Path
Go To SIteMythbusters: Deliverability vs. Engagement FAQ(eec Members Only)
Date of Release:
April 2015
Topics:
Deliverability,Engagement
eec Advocacy Subcommittee:
Ryan Phelan, Dennis Dayman, James Koons and Len Shneyder
Go To SIteThe Russian Data Protection Law review
Date of Release:
July 2015
Topics:
Compliance,Guidance
eec Advocacy Subcommittee:
Dennis Dayman
DownloadTurning One-Time Buyers into Loyal Customers: The Definitive Strategy Guide to Post PurchaseEmail Campaigns
Date of Release:
June 23, 2016
Topics:
Customer Loyalty,post purchase campaigns
Company:
Listrak
Go To SIte50+ Ways to Grow Your Email List
Date of Release:
May 2016
Topics:
Research
Company:
Return Path
Go To SIteA Digital Marketer’s Guide to Canada’s Anti-Spam Law “CASL”
Date of Release:
May 2015
Topics:
Compliance,Guidance
eec Advocacy Subcommittee:
Matt Vernhout, Dennis Dayman, April Mullen and Michelle Wimmer
DownloadThe eec Global Email Marketing Compliance Guide
Date of Release:
January 2016
Topics:
Compliance,Guidance
eec Advocacy Subcommittee:
Nancy Harris, Chris Kolbenschlag, Alex Krylov, James Koons & Udeme Ukutt
Go To SIte
