Whitepapers

Below you will find a wealth of email marketing information in the form of Whitepapers created by our members and sponsors. The links will take you to the site where you can download the whitepapers. The eec is not responsible for content or whitepapers on external sites:

ACHIEVING ACCESSIBILITY IN EMAIL MARKETING: FOR MARKETERS & DESIGNERES
Date of Release:
February 2019
Topics:
Accessibility,Best Practices,Compliance
Company:
EEC Advocacy Subcommittee: Mark Talley and Lauren Gentile, EpsilonDownload
ACHIEVING ACCESSIBILITY IN EMAIL MARKETING: FOR DEVELOPERS
Date of Release:
February 2019
Topics:
Accessibility,Best Practices,Compliance
Company:
EEC Advocacy Subcommittee: Mark Talley and Lauren Gentile, EpsilonDownload
2018 Multi-Industry DMARC Adoption Report
Date of Release:
August 7th, 2018
Topics:
DMARC authentication adoption across multiple industries
Company:
250okGo To SIte
Lifecycle Metrics Benchmark
Date of Release:
November 13, 2018
Topics:
Subscriber engagement benchmarks throughout the first year of subscription
Company:
Return PathDownload
2018 Deliverability Benchmark
Date of Release:
August 15, 2018
Topics:
Deliverability benchmarks for various countries and regions
Company:
Return PathDownload
2018 Email Marketing Lookbook
Date of Release:
January 10, 2018
Topics:
Performance benchmarks for 10 email campaign types
Company:
Return PathDownload
2018 ESP Satisfaction Report: How Enterprise Marketers Feel About Their Email Technology
Date of Release:
May 2018
Topics:
ESP Satisfaction,Selection
Company:
GetResponseGo To SIte
2018 ESP Satisfaction Report: How Enterprise Marketers Feel About Their Email Technology
Date of Release:
May 2018
Topics:
ESP Satisfaction,Selection
Company:
MessageGearsDownload
Why Real-Time Access is Critical for Email Marketing at Scale
Date of Release:
May 2018
Topics:
Access,Real-Time Data
Company:
Real-Time DataDownload
The Cost of Inefficiency: How Operational Creep Kills Strategic Thinking in Email Marketing
Date of Release:
August 2018
Topics:
Job Satisfaction,Operational Efficiency,ROI
Company:
MessageGearsDownload
Optimizing your RFP: The marketer’s guide to choosing the right cross-channel provider
Date of Release:
June 2018
Topics:
Choosing an ESP vendor
Company:
EpsilonDownload
A Digital Marketer’s Guide to Canada’s Anti-Spam Law “CASL”
Date of Release:
June 2015
Topics:
Compliance,Guidance
eec Advocacy Subcommittee:
Matt Vernhout, Dennis Dayman and, April MullenDownload
The eec Global Email Marketing Compliance Guide
Date of Release:
January 2016
Topics:
Compliance,Guidance
eec Advocacy Subcommittee:
Nancy Harris, Chris Kolbenschlag, Alex Krylov, James Koons & Udeme UkuttGo To SIte