Whitepapers

Below you will find a wealth of email marketing information in the form of Whitepapers created by our members and sponsors.  The links will take you to the site where you can download the whitepapers.  The eec is not responsible for content or whitepapers on external sites:

Title: The eec Global Email Marketing Compliance Guide
Date of Release: January 2016
Topics: Compliance, Guidance
eec Advocacy Subcommittee: Nancy Harris, Chris Kolbenschlag, Alex Krylov, James Koons & Udeme Ukutt
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Title: The Russian Data Protection Law review
Date of Release: July 2015
Topics: Compliance, Guidance
eec Advocacy Subcommittee: Dennis Dayman
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Title: A Digital Marketer’s Guide to Canada’s Anti-Spam Law “CASL”
Date of Updated Release: May 2015
Topics: Compliance, Guidance
eec Advocacy Subcommittee: Matt Vernhout, Dennis Dayman, April Mullen and Michelle Wimmer
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Title: Mythbusters: Deliverability vs. Engagement FAQ (eec Members Only)
Date of Release: April 2015
Topics: Deliverability, Engagement
eec Panel of Experts: Ryan Phelan, Dennis Dayman, James Koons and Len Shneyder
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Title: 50+ Ways to Grow Your Email List
Date of Release: May 2016
Category: Research
Company: Return Path
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Title: Guardians of the Email Universe
Date of Release: April 2016
Category: Research
Company: Return Path
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Title: Hidden Metrics of Email Deliverability
Date of Release: February 2016
Category: Research
Company: Return Path
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Title:  2016 Retail Email Benchmarks and How to Beat Them
Date of Release: March 21, 2016
Topics: email acquisition, email campaign strategies
Company: Listrak
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Title: 2015 Shopping Cart Abandonment Research Study
Date of Release: April 8, 2016
Topics: email welcome series, email acquisition, customer engagement
Company: Listrak
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Title: Turning One-Time Buyers into Loyal Customers: The Definitive Strategy Guide to Post Purchase Email Campaigns
Date of Release: June 23, 2016
Topics: post purchase campaigns, customer loyalty
Company: Listrak
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Title: The Major Flaw with Pure SaaS ESPs: Data Replication
Date of Release: December 2014
Topic: ESP Vendor Selection & Comparison
Company: MessageGears
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Title: ClickMail’s 2017 ESP Selection Guide–Moving Beyond Email: Choosing an ESP for the Long Term
Date of Release: February 2017
Topic: ESP Selection and Comparison
Company: ClickMail Marketing
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Title: “Should I Stay or Should I Go?” Get Some ESP Therapy to Help You Know if It’s Time to Say Goodbye (ebook)
Date of Release: October 2016
Topic: Improving the ESP relationship for better ROI
Company: ClickMail Marketing
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Title: Customize Your Enterprise Email Service Provider: A Guide to Maximizing Relevance and ROI
Date of Release: November 2016
Topic: Email Technology, ESP Customization
Company: ClickMail Marketing
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Title: 2015 Email Marketing Industry Census – Key Sector Report
Date of Release: Q4-2015
Topic: Industry Statistics
Company: Adestra
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Title: 2015 Subject Line Analysis Report
Date of Release: Q4-2015
Topic: Industry Statistics, Subject Lines
Company: Adestra
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Title: Email Automation and 1:1 Marketing
Date of Release: Q3:2015
Topic: Thought Leadership, Marketing Automation
Company: Adestra
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Title: Coding Pixel Perfect HTML Emails
Date of Release: May 2014
Topics: CRM retargeting, subscriber engagement, subscriber retention, subscriber reactivation/re-engagement/win-back
Company: Inbox Group
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Title: Responsive Landing Page Design Guide
Date of Release: June 2015
Topic: email marketing, responsive design, landing pages, UX, mobile
Company: GetResponse
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Title: How to Write Newsletters that Get Opened Read and Clicked
Date of Release: February 2015
Topic: email marketing, dynamic content, personalization, segmentation
Company: GetResponse
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Title: The State of Email Marketing 2015
Date of Release: October 2015
Category: Report
Topic: email marketing, industry benchmarks
Company: GetResponse
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