Below you will find a wealth of email marketing information in the form of Whitepapers created by our members and sponsors. The links will take you to the site where you can download the whitepapers. The eec is not responsible for content or whitepapers on external sites:
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All
- All
- Accessibility
- Audits
- Benchmarks
- Best Practices
- Campaigns
- Choosing an ESP Vendor
- Compliance
- Customer Journeys
- Data and Analytics
- Deliverability
- Design
- Email Marketing Strategy
- Email Optimization and Personalization
- Email Performance
- Inspiration
- Job Satisfaction
- Operational Efficiency
- Personalization
- ROI
- Security
- Stages of Email Marketing
- Testing
The Sender Score Guide to Deliverability
TOPICS: Best Practices, Deliverability, Email Performance
SPONSOR: Validity
Go To SiteThe Fundamentals of Email Marketing
TOPICS: Best Practices, Deliverability, Email Marketing Strategy, Email Performance
SPONSOR: Validity
Go To SiteThe 2020 Email Deliverability Benchmark
TOPICS: Benchmarks, Data and Analytics, Deliverability, Email Performance
SPONSOR: Validity
Go To SiteIt’s Time to Ditch Your ESP: Why a Robust Customer Marketing Platform is the Solution Super Senders Need
TOPICS: Campaigns, Choosing an ESP Vendor, Data and Analytics, Email Marketing Strategy, Operational Efficiency, Personalization
SPONSOR: MessageGears
Go To SiteE- COMMERCE EMAILS
TOPICS: Campaigns, Email Marketing Strategy, Personalization
SPONSOR: Inbox Army
Go To SiteCUSTOMER JOURNEY MAP
TOPICS: Customer Journeys, Email Marketing Strategy, Email Optimization and Personalization
SPONSOR: Salesforce
Go To SiteTHE ULTIMATE GUIDE TO DYNAMIC CONTENT
TOPICS: Email Marketing Strategy, Email Optimization and Personalization
SPONSOR: Salesforce
Go To SiteREALIZING THE DREAM OF 1-TO-1 PERSONALIZATION
TOPICS: Email Marketing Strategy, Email Optimization and Personalization
SPONSOR: Salesforce
Go To Site5 BLUEPRINTS FOR CREATING EMAIL MOMENTS
TOPICS: Design, Email Marketing Strategy, Inspiration
SPONSOR: Salesforce
Go To SiteEMAIL MATURITY MODEL – THE BAIT SHOP VERSUS THE REVOLUTIONARY
TOPICS: Email Marketing Strategy, Stages of Email Marketing
SPONSOR: iPost
Go To SiteEMAIL MEASUREMENT EXPLAINED
TOPICS: Data and Analytics, Email Marketing Strategy, Email Optimization and Personalization, Email Performance
SPONSOR: SparkPost
Go To Site7 ESSENTIAL AUDITS FOR EVERY EMAIL MARKETER
TOPICS: Audits, Deliverability, Email Marketing Strategy, Security
SPONSOR: SparkPost
Go To SiteACHIEVING ACCESSIBILITY IN EMAIL MARKETING: FOR MARKETERS & DESIGNERES
TOPICS: Accessibility, Best Practices, Compliance
SPONSOR: EEC Practices and Standards Subcommittee: Mark Talley and Lauren Gentile
DownloadACHIEVING ACCESSIBILITY IN EMAIL MARKETING: FOR DEVELOPERS
TOPICS: Accessibility, Best Practices, Compliance
SPONSOR: EEC Practices and Standards Subcommittee: Mark Talley and Lauren Gentile
DownloadHow Long Should You Run Your A/B Test?
TOPICS: Data and Analytics, Testing
SPONSOR: Mailchimp
Go To Site2018 ESP Satisfaction Report: How Enterprise Marketers Feel About Their Email Technology
TOPICS: Choosing an ESP Vendor
SPONSOR: MessageGears
DownloadWhy Real-Time Access is Critical for Email Marketing at Scale
TOPICS: Data and Analytics
SPONSOR: MessageGears
DownloadThe Cost of Inefficiency: How Operational Creep Kills Strategic Thinking in Email Marketing
TOPICS: Job Satisfaction, Operational Efficiency, ROI
SPONSOR: MessageGears
DownloadOptimizing your RFP: The marketer’s guide to choosing the right cross-channel provider
TOPICS: Choosing an ESP Vendor
DownloadA Digital Marketer’s Guide to Canada’s Anti-Spam Law “CASL”
TOPICS: Compliance
SPONSOR: EEC Practices and Standards Subcommittee: Matthew Vernhout, Dennis Dayman and, April Mullen
DownloadThe EEC Global Email Marketing Compliance Guide
TOPICS: Best Practices, Compliance, Deliverability
SPONSOR: EEC Practices and Standards Subcommittee
Go To Site