Whitepapers

Below you will find a wealth of email marketing information in the form of Whitepapers created by our members and sponsors. The links will take you to the site where you can download the whitepapers. The eec is not responsible for content or whitepapers on external sites:


DELIVERABILITY DECLASSIFIED

TOPICS: Compliance, Deliverability

SPONSOR: SparkPost

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ACHIEVING ACCESSIBILITY IN EMAIL MARKETING: FOR MARKETERS & DESIGNERES

TOPICS: Accessibility, Best Practices, Compliance

SPONSOR: EEC Practices and Standards Subcommittee: Mark Talley and Lauren Gentile

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ACHIEVING ACCESSIBILITY IN EMAIL MARKETING: FOR DEVELOPERS

TOPICS: Accessibility, Best Practices, Compliance

SPONSOR: EEC Practices and Standards Subcommittee: Mark Talley and Lauren Gentile

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How Long Should You Run Your A/B Test?

TOPICS: Data and Analytics, Testing

SPONSOR: Mailchimp

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2018 ESP Satisfaction Report: How Enterprise Marketers Feel About Their Email Technology

TOPICS: Choosing an ESP Vendor

SPONSOR: MessageGears

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Why Real-Time Access is Critical for Email Marketing at Scale

TOPICS: Data and Analytics

SPONSOR: MessageGears

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The Cost of Inefficiency: How Operational Creep Kills Strategic Thinking in Email Marketing

TOPICS: Job Satisfaction, Operational Efficiency, ROI

SPONSOR: MessageGears

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Optimizing your RFP: The marketer’s guide to choosing the right cross-channel provider

TOPICS: Choosing an ESP Vendor

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Q2 2019 Email Trends and Benchmarks Report

TOPICS: Benchmarks

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A Digital Marketer’s Guide to Canada’s Anti-Spam Law “CASL”

TOPICS: Compliance

SPONSOR: EEC Practices and Standards Subcommittee: Matthew Vernhout, Dennis Dayman and, April Mullen

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The EEC Global Email Marketing Compliance Guide

TOPICS: Best Practices, Compliance, Deliverability

SPONSOR: EEC Practices and Standards Subcommittee

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