Whitepapers

Below you will find a wealth of email marketing information in the form of Whitepapers created by our members and sponsors. The links will take you to the site where you can download the whitepapers. The eec is not responsible for content or whitepapers on external sites:


Coding Pixel Perfect HTML Emails
Date of Release:
May 2014
Topics:
CRM retargeting,subscriber engagement,subscriber reactivation,subscriber retention
Company:
Inbox GroupGo To SIte
Email Automation and 1:1 Marketing
Date of Release:
Q3:2015
Topics:
Marketing Automation,Thought Leadership
Company:
AdestraGo To SIte
2015 Subject Line Analysis Report
Date of Release:
Q4-2015
Topics:
Industry Statistics
Company:
AdestraGo To SIte
2015 Email Marketing Industry Census – Key Sector Report
Date of Release:
Q4-2015
Topics:
Industry Statistics
Company:
AdestraGo To SIte
“Should I Stay or Should I Go?” Get Some ESP Therapy to Help You Know if It’s Time to Say Goodbye (ebook)
Date of Release:
October 2016
Topics:
Improving the ESP relationship for better ROI
Company:
ClickMail MarketingGo To SIte
ClickMail’s 2017 ESP Selection Guide–Moving Beyond Email: Choosing an ESP for the Long Term
Date of Release:
February 2017
Topics:
ESP Vendor Selection & Comparison
Company:
ClickMail MarketingGo To SIte
The Major Flaw with Pure SaaS ESPs: Data Replication
Date of Release:
December 2014
Topics:
ESP Vendor Selection & Comparison
Company:
MessageGearsGo To SIte
Hidden Metrics of Email Deliverability
Date of Release:
February 2016
Topics:
Research
Company:
Return PathGo To SIte
Guardians of the Email Universe
Date of Release:
April 2016
Topics:
Research
Company:
Return PathGo To SIte
The Russian Data Protection Law review
Date of Release:
July 2015
Topics:
Compliance,Guidance
eec Advocacy Subcommittee:
Dennis DaymanDownload
Turning One-Time Buyers into Loyal Customers: The Definitive Strategy Guide to Post PurchaseEmail Campaigns
Date of Release:
June 23, 2016
Topics:
customer loyalty,post purchase campaigns
Company:
ListrakGo To SIte
50+ Ways to Grow Your Email List
Date of Release:
May 2016
Topics:
Research
Company:
Return PathGo To SIte
A Digital Marketer’s Guide to Canada’s Anti-Spam Law “CASL”
Date of Release:
May 2015
Topics:
Compliance,Guidance
eec Advocacy Subcommittee:
Matt Vernhout, Dennis Dayman, April Mullen and Michelle WimmerDownload
The eec Global Email Marketing Compliance Guide
Date of Release:
January 2016
Topics:
Compliance,Guidance
eec Advocacy Subcommittee:
Nancy Harris, Chris Kolbenschlag, Alex Krylov, James Koons & Udeme UkuttGo To SIte