The S.A.M.E. (Support Adoption of Metrics for Email) Project

One of the major hurdles email marketers face is a lack of consistent standards for email metrics. To combat this problem, the eec’s Measurement Accuracy Roundtable led the creation of a set of standardized metrics for industry adoption. Read about the project and how you can adopt the standards.

S.A.M.E. Project Supporters

Obtaining the Seal

The Measurement Accuracy Roundtable is pleased to assist vendors seeking to adopt the eec/DMA email standards. The purpose of the seal is to alert email marketers and other stakeholders of the service provider’s commitment to industry standards for fair and accurate measurement of email metrics for all. The seal provides a visual cue to website visitors, so customers and potential customers alike can identify providers using the standards easily when making vendor choices.

If you commit to adopting the standards, please contact the eec with the following information in order to be audited. Once we have your commitment or see the new standards in use by your service, we will add you to the Project Supporters list and promote your involvement.